#1 DTC Pet Market Quiz Funnel?

The DTC pet market is massive these days.

When you think about top Direct Response / DTC pet offers, one that always comes up is Dr. Marty's Pets.

But THIS brand is doing nearly DOUBLE the traffic of Dr. Marty right now:

The DTC pet brand? Wuffes. (This week we broke down their current TOP THREE funnels inside the Funnel of the Week Members Area)

As you’ll see inside the 3 funnel breakdowns, Wuffles is great at:

• Quiz Funnels

• Advertorial-led funnels

And like any good direct response company, they test A LOT.

Like the subscription front end offer for their Joint Pain offer.

Here’s their control approach:

...All fed by this 11 step quiz funnel that feeds an email optin:

The new approach they're testing?

A simple single question quiz funnel with NO email optin:

...sending to this sales page:

…With an entirely different offer in terms of both PRICE and TIMING:

Now what’s really interesting…

We’re tracking NEW landers / offers for this brand…

(as well as other offers in the Members Area - and btw let us know which offers you’d like us to track weekly for “alerts” on new ads / landers / price tests…)

Just last week Wuffles was testing this same funnel - but at a different price point.

Today? ZERO ads are running to that “old” price test.

What was the “failed” price test?

It’s revealed inside the full breakdown.

…Along with the entirely NEW advertorial-led offer they just started running)

It's all inside the Funnel of the Week Members Area right now.

We went through all 3 of these funnels from first click to last upsell, documenting the entire process.

Want to check it out?

Go here to see inside FOTW members area

Already a member? Here’s a direct link to the post.

Not yet a member? Go here to see how to join

See you inside!

Have a great week!

The Funnel of the Week Team

PS - in case you’re wondering, what Funnel of the Week is all about…

More on What’s Inside Funnel of the Week Members Area

Funnel of the Week has been live just one month now, and if you haven’t logged in for a bit, here’s what you’ve been missing:

We continue to stack full funnel breakdowns each and every week inside the Members Area:

We’ve got: 

• ecomm funnels

• VSL funnels

• Info Products funnels

• (and more)

…And we add new funnel breakdowns & swipes each week.

So if you have a funnel you want us to break down?

(Including all the landing pages, order bumps, upsells, downsells, email/sms followup & more…)

Just let us know and we’ll add it to our Funnel of the Week “next up” list. 

We’ll go through the funnel, document all the funnel steps, email/sms followups, etc. as we become a real customer (we don’t ask for refunds), and document the whole process so you have it at your fingertips.

If you’re not yet inside the Members Area? Go here to learn more about Funnel of the Week & get access.

The big idea of Funnel of the Week is this:

We break down a new DTC funnel (including ads, front end offer, upsells, post-purchase emails/sms/etc.), each and every week.

Here’s a quick Google doc walking through what we at Funnel of the Week has got in store for you, each and every week:

Check it out. We’re doing a special “early bird” price for access for a limited time.

And if you want great funnel insights delivered to your email inbox, multiple times per week? Go here to sign up for our Funnel of the Week email newsletter (it’s free) funneloftheweek.com

That’s all for today.

Have a great week!

The Funnel of the Week Team

PS: Not yet subscribed to our free Funnel of the Week newsletter? Join now for exclusive insights: https://funneloftheweek.com

PPS: What insights do YOU want in our funnel breakdowns? Hit reply and share your thoughts

PPPS: Got a funnel you think we should break down? We’d love to hear your suggestions!