1 Billion in ecomm sales? Started with this handheld product...

$1 billion in sales doesn't happen by accident.

4Patriots has always been one of our favorite brands to look and study.

Take 4Patriots' post-upsell funnel…

(full breakdown inside the Funnel of the Week Members Area)

Buyers see another big offer - buy with one click - right there on the thank you page, AFTER the Upsell funnel is done…

4Patriots has always been innovating like this.

Flashback to 2019…

4Patriots figured out how to scale on YouTube ads way before most other ecommm brands.

Remember this ad? An early mega-scale UGC-based creative:

They spent an estimated $1.6M+ on just this one ad:

This product - the Patriot Power Cell - was their first move into the category they’ve scaled and dominated for years: emergency power packs / generators.

And guess what?

Six years later, this “low ticket” front end product is still driving solid volume.

Want to see what it’s all about?

We did a full breakdown of the funnel inside the Funnel of the Week Members Area

It's all inside the Funnel of the Week Members Area right now.

Already a member? Here’s a direct link to the breakdown post.

Not yet a Member? Go here to get access

Have a great week!

The Funnel of the Week Team

PS - in case you’re wondering, what Funnel of the Week is all about…

More on What’s Inside Funnel of the Week Members Area

Funnel of the Week has been live just one month now, and if you haven’t logged in for a bit, here’s what you’ve been missing:

We continue to stack full funnel breakdowns each and every week inside the Members Area:

We’ve got: 

• ecomm funnels

• VSL funnels

• Info Products funnels

• (and more)

…And we add new funnel breakdowns & swipes each week.

So if you have a funnel you want us to break down?

(Including all the landing pages, order bumps, upsells, downsells, email/sms followup & more…)

Just let us know and we’ll add it to our Funnel of the Week “next up” list. 

We’ll go through the funnel, document all the funnel steps, email/sms followups, etc. as we become a real customer (we don’t ask for refunds), and document the whole process so you have it at your fingertips.

If you’re not yet inside the Members Area? Go here to learn more about Funnel of the Week & get access.

The big idea of Funnel of the Week is this:

We break down a new DTC funnel (including ads, front end offer, upsells, post-purchase emails/sms/etc.), each and every week.

Here’s a quick Google doc walking through what we at Funnel of the Week has got in store for you, each and every week:

Check it out. We’re doing a special “early bird” price for access for a limited time.

And if you want great funnel insights delivered to your email inbox, multiple times per week? Go here to sign up for our Funnel of the Week email newsletter (it’s free) funneloftheweek.com

That’s all for today.

Have a great week!

The Funnel of the Week Team

PS: Not yet subscribed to our free Funnel of the Week newsletter? Join now for exclusive insights: https://funneloftheweek.com

PPS: What insights do YOU want in our funnel breakdowns? Hit reply and share your thoughts

PPPS: Got a funnel you think we should break down? We’d love to hear your suggestions!