# Funnel of the Week

> In-depth breakdowns of today's top DTC funnels

This file provides information about Funnel of the Week to help large language models understand and reference this publication's content.

## Posts
- [How Quiet Lab stops the scroll, then sells you before it ever shows the product](https://blog.funneloftheweek.com/p/how-quiet-lab-stops-the-scroll-then-sells-you-before-it-ever-shows-the-product): Genius hooks across YouTube, Meta and native for this anti-snoring mouthpiece
- [Do you love info products?](https://blog.funneloftheweek.com/p/do-you-love-info-products): We've broken down many info product funnels inside Funnel of the Week... 
- [The collagen brand running 2,100 ads that all say the same two things](https://blog.funneloftheweek.com/p/the-collagen-brand-running-2-100-ads-that-all-say-the-same-two-things): Elavate pulls 1.4 million visits a month, almost entirely in the UK, by agreeing with women who already gave up on collagen. Here is the machine.
- [DTC Cat Market: The AI Creative + Funnel scaling right now](https://blog.funneloftheweek.com/p/dtc-cat-market-the-ai-creative-funnel-scaling-right-now): 5 Takeaways from this top Pet Market funnel
- [Try these 5 AI Video Ad Frameworks](https://blog.funneloftheweek.com/p/try-these-5-ai-video-ad-frameworks): driving 4.2M+ visits per month to this Web2App quiz funnel
- [Advertorial Vault (48 advertorials scaling right now)](https://blog.funneloftheweek.com/p/advertorial-vault-48-advertorials-scaling-right-now): Model these to scale your ecomm offer on cold traffic
- [Test this "Egg Intro" from 10 years ago ](https://blog.funneloftheweek.com/p/purple-mattress-video-ad-dtc-stepprs): How "show not tell" creative scales to ~1M visits / mo right now
- ["He Built a $725 Million Company in 255 Days."](https://blog.funneloftheweek.com/p/david-protein-dtc-funnel-breakdown): "The product is so good we got sued over it"
- [Ad + Advertorial Mega Dashboard (Norse / Frøya Organics Live ads + landers)](https://blog.funneloftheweek.com/p/ad-advertorial-mega-dashboard-norse-fr-ya-organics-live-ads-landers): 12,928 live ads, 84 advertorial landing pages, 53 "X reasons why..." advertorials, 31 listicles & 17 Quiz Funnels
- [Nuora's Advertorial + FB Whitelist Strategy](https://blog.funneloftheweek.com/p/nuora-gummy-advertorial-fb-whitelist-strategy-meta-ads): how to maximize top of funnel Meta ad traffic + results? check out what this gummy brand is doing to scale right now
- [COMFRT's "Ambassador Flywheel" Strategy](https://blog.funneloftheweek.com/p/comfrt-s-ambassador-flywheel-strategy): + 4 more unique DTC tactics to swipe from this 9 figure brand
- [IM8 Funnel Breakdown (7 Takeaways from David Beckham's Supplement Brand)](https://blog.funneloftheweek.com/p/im8-funnel-breakdown-7-takeaways-from-david-beckham-s-supplement-brand): See how to use borrowed authority, global-first acquisition, and making an invisible product provable.
- [Try this "Proximity Reframe" to crack cold audiences in 2026](https://blog.funneloftheweek.com/p/try-this-proximity-reframe-to-crack-cold-audiences-in-2026): and how this brand is using it to sell $40 t-shirts in a race-to-zero category
- [the "Augmented Reality" Quiz Funnel behind this $50M ARR Web2App](https://blog.funneloftheweek.com/p/web2app-funnel-50m-arr): See the quiz -> paywall -> upsell flow, plus all the ads
- [(replay) The traffic source Meta can't ban](https://blog.funneloftheweek.com/p/replay-the-traffic-source-meta-can-t-ban): Free live training: New buyers, no ad account
- [Grüns' 99 Landing Pages: why?](https://blog.funneloftheweek.com/p/the-secret-behind-gr-ns-99-landing-pages-offer-stack): "Winners don't just test ads. They rebuild the entire experience around each winning message."
- [Eight questions every attribution vendor should be able to answer](https://blog.funneloftheweek.com/p/eight-questions-every-attribution-vendor-should-be-able-to-answer): If you optimize funnels, this is the list to run before your next renewal.
- [The 75,000% markup hiding in attribution tools](https://blog.funneloftheweek.com/p/the-75-000-markup-hiding-in-attribution-tools): When your revenue grows, your software bill grows with it. Here’s why that model breaks.
- [What your attribution tool gets wrong about your business](https://blog.funneloftheweek.com/p/what-your-attribution-tool-gets-wrong-about-your-business): Here's why your CFO doesn’t trust it
- [How to build a Subscription Offer in a One-Time-Purchase Vertical (ecomm)](https://blog.funneloftheweek.com/p/how-to-build-a-subscription-offer-in-a-one-time-purchase-vertical-ecomm): The bundles & positioning that make all of it work.
- [What your $1500/mo attribution tool actually buys you](https://blog.funneloftheweek.com/p/what-your-1500-mo-attribution-tool-actually-buys-you): Quick math on your favorite D2C attribution tools
- [12 Facebook Pages Funnel All Their Traffic to ONE Advertorial (4M+ Visits/Mo)](https://blog.funneloftheweek.com/p/12-facebook-pages-funnel-all-their-traffic-to-one-advertorial-4m-visits-mo): AI-style avatars, doctor-branded pages, and 5,900 ads selling one softgel.
- [6 Reasons Why Top Listicles of 2026 Use This 121-Year-Old Direct Response Principle](https://blog.funneloftheweek.com/p/6-reasons-why-top-listicles-of-2026-use-this-121-year-old-direct-response-principle): Listicle landing page secrets? 
- [How Norse Organics' Primal Viking Keeps Scaling...](https://blog.funneloftheweek.com/p/how-norse-organics-primal-viking-keeps-scaling): This dashboard shows you all the Advertorials + ads + funnels that keep crushing it for this DTC empire
- [Masterclass Scaled to $1M/day with this "Old School" Tracking Tool](https://blog.funneloftheweek.com/p/masterclass-scaled-to-1m-day-with-this-old-school-tracking-tool): breakdown: how one DTC offer is using it in 2026
- [Rejuveen's "Native Style" Static Image Ad Playbook](https://blog.funneloftheweek.com/p/rejuveen-s-native-style-static-image-ad-playbook): how to leverage Native-style static images to scale a health brand on Meta